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1

Too much Facebook? An exploratory examination of social media fatigue

Bright, Laura F., Kleiser, Susan Bardi, Grau, Stacy Landreth

Journal:

Computers in Human Behavior

Year:

2015

Language:

english

File:

PDF, 405 KB

english, 2015

2

Explicit Donations and Inferred Endorsements

Bower, Amanda B., Grau, Landreth

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 597 KB

english, 2009

3

Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

Stacy Landreth Grau and Judith Anne Garretson Folse

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 2.30 MB

english, 2007

4

The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers

Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth, Garma, Romana, Ferdous, Ahmed Shahriar

Journal:

Journal of Marketing Management

Year:

2012

Language:

english

File:

PDF, 299 KB

english, 2012

5

Digital Giving: How Technology is Changing Charity, by R. C. McPherson

Grau, Stacy Landreth

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2010

Language:

english

File:

PDF, 50 KB

english, 2010

6

“UNFRIEND ME, PLEASE!”: SOCIAL MEDIA FATIGUE AND THE THEORY OF RATIONAL CHOICE

Logan, Kelty, Bright, Laura F., Grau, Stacy Landreth

Journal:

The Journal of Marketing Theory and Practice

Year:

2018

Language:

english

File:

PDF, 455 KB

english, 2018

7

Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?

Dipayan Biswas, Stacy Landreth Grau

Journal:

Psychology and Marketing

Year:

2008

Language:

english

File:

PDF, 158 KB

english, 2008

8

Assessing the social impact of charitable organizations—four alternative approaches

Michael Polonsky, Stacy Landreth Grau

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2011

Language:

english

File:

PDF, 144 KB

english, 2011

9

Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

Grau, Stacy Landreth, Folse, Judith Anne Garretson

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 2.27 MB

english, 2007

10

Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues

Grau, Stacy Landreth, Garretson, Judith A., Pirsch, Julie

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2007

Language:

english

File:

PDF, 599 KB

english, 2007

11

“Lose 30 lbs in 30 days”

Pirsch, Julie A., Landreth Grau, Stacy, Polonsky, Michael Jay

Journal:

Journal of Social Marketing

Year:

2013

Language:

english

File:

PDF, 230 KB

english, 2013

12

Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

Judith Anne Garretson Folse, Ronald W. Niedrich, Stacy Landreth Grau

Journal:

Journal of Retailing

Year:

2010

Language:

english

File:

PDF, 322 KB

english, 2010

13

Western consumers' understanding of carbon offsets and its relationship to behavior

Polonsky, Michael Jay, Garma, Romana, Landreth Grau, Stacy

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2011

Language:

english

File:

PDF, 122 KB

english, 2011

14

People to People Fundraising: Social Networking and Web 2.0 for Charities, by T. Hart, J. M. Greenfield, and S. D. Haji

Grau, Stacy Landreth

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2010

Language:

english

File:

PDF, 51 KB

english, 2010

15

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Bublitz, Melissa G., Escalas, Jennifer Edson, Peracchio, Laura A., Furchheim, Pia, Grau, Stacy Landreth, Hamby, Anne, Kay, Mark J., Mulder, Mark R., Scott, Andrea

Journal:

Journal of Public Policy & Marketing

Year:

2016

Language:

english

File:

PDF, 426 KB

english, 2016

16

Does consumer scepticism negate the effects of visceral cues in weight loss advertising?

Amos, Clinton, Landreth Grau, Stacy

Journal:

International Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 339 KB

english, 2011

17

A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study

Julie Pirsch, Shruti Gupta, Stacy Landreth Grau

Journal:

Journal of Business Ethics

Year:

2007

Language:

english

File:

PDF, 190 KB

english, 2007

18

Over-the-counter vs. prescription medications: are consumer perceptions of the consequences of drug instruction non-compliance different?

Amanda B. Bower, Stacy Landreth Grau, Valerie A. Taylor

Journal:

International Journal of Consumer Studies

Year:

2012

Language:

english

File:

PDF, 207 KB

english, 2012

19

A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study

Julie Pirsch, Shruti Gupta and Stacy Landreth Grau

Journal:

Journal of Business Ethics

Year:

2007

Language:

english

File:

PDF, 2.82 MB

english, 2007

20

Where's Tamika Catchings? A Content Analysis of Female Athlete Endorsers in Magazine Advertisements

Grau, Stacy Landreth, Roselli, Georgina, Taylor, Charles R.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2007

Language:

english

File:

PDF, 1.09 MB

english, 2007

21

Cause-Related Marketing: Factors Promoting Campaign Evaluations

Folse, Judith Anne Garretson, Grau, Stacy Landreth, Moulard, Julie Guidry, Pounders, Kathrynn

Journal:

Journal of Current Issues & Research in Advertising

Year:

2014

Language:

english

File:

PDF, 651 KB

english, 2014

22

“Lose 30 lbs in 30 days”

Pirsch, Julie A., Landreth Grau, Stacy, Polonsky, Michael Jay

Journal:

Journal of Social Marketing

Year:

2013

File:

PDF, 230 KB

2013

23

Experiential Learning for Nonbusiness Students: Student Engagement Using a Marketing Trade show Stacy

Grau, Landreth, Akin, Robert

Journal:

Marketing Education Review

Year:

2011

Language:

english

File:

PDF, 341 KB

english, 2011

24

Climate change regulation: implications for business executives

Svensson, Göran, Polonsky, Michael Jay, Miles, Morgan P., Landreth Grau, Stacy

Journal:

European Business Review

Year:

2011

Language:

english

File:

PDF, 376 KB

english, 2011

25

Welcome to the “Real World”: The Faculty-Professional Team Teaching Approach

Landreth Grau, Stacy, Wilson, Chris

Journal:

Journal of Advertising Education

Year:

2015

Language:

english

File:

PDF, 283 KB

english, 2015

26

Using Blogs to Facilitate Group Communication and Collaboration: A Constructivist Learning Approach

Landreth Grau, Stacy

Journal:

Journal of Advertising Education

Year:

2007

Language:

english

File:

PDF, 334 KB

english, 2007

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